Hybris
Hybris Film is a video production company based in Malmö, Sweden. They requested a logo that could capture the multifaceted spirit of the company, something that could communicate a professionality to their clients working with educational videos, while at the same time communicating a bold, creative spirit when producing artistic short film.
Client
Hybris
Year
2023
Category
Film Industry
Type of Work
Research
Branding
Logo Design
After a few lively discussions and thoughtful exploration of different logo ideas, we finally landed on something that felt just right, a peacock. This wasn’t just about picking an image: it was about capturing the soul of our company. The peacock’s vibrant colors and regal presence spoke to us, embodying a blend of elegance and bold creativity that Hybris wanted to reflect in everything they do. More than that, the peacock symbolizes a kind of self-aware creativity, a touch of flair and confidence that felt like an authentic fit for the Hybris brand.
When we unveiled the new logo at their launch party, it was a proud moment for us. Surrounded by friends, partners, and fellow creatives, they celebrated not only the logo but the release of several short films that have already become close to their hearts. And the Hybris logo stood front and center, a colorful emblem of their journey so far and a promise of what’s to come.
